Xiaomi is the market leader in India according to Counterpoint Research
According to the most recent research of Counterpoint the market monitor service, the purchases of mobile phones in general of India increased by 11% with smartphones by 10%, so the functional phones of basic range, are found a percentage point above reaching 11% growth, India has positioned itself as the smartphone market with the highest growth in 2018 , since it reached due to its annual growth rate of 10% where Xiaomi was positioned as leader of the market.
Karn Chauhan, a research analyst at Counterpoint Research, said: ” India is the second largest smartphone market in the world, surpassed only by China, reaching the astronomical number of 430 million smartphone users. However, this represents only 45% of the total potential market in India, this factor is what explains the growth of this market, with difference to other regions of the world “.
In addition, Anshika Jain, a research analyst at Counterpoint Research, added: “The competitive landscape has changed significantly in the last year. We saw key companies gaining market share while smaller brands were leaving the market as competition increased. However, it does not mean that there is no room for new competitors, an example is Realme, which started operations in the second quarter of 2018, for the fourth period of 2018 Realme has entered to the 5 main brands of India reaching more than 4 million more users, fast than all known brands. “
Tarum Pathak, Associate Director of Counterpoint Research, said: “This is the first time that the feature phone market is growing faster than the smartphone market. India and the Middle East are driving the feature phones market, taking almost ¾ of global sales in 2018. This proves that although India is a market in which smartphones predominate, it is also true that feature phones are still an option relevant to a large part of the Indian population.
Source | counterpointresearch