Improving exports in this area has not much to do with local manufacturing of machines, if you see the production units the machines are from any of these companies brother, singer, pegasus, juki or one chinese company hell even made in Pakistan machines, and the cost is not out of this world. If one is serious, has some market repute refurbished units can even be bought on installments.
It has got more to do with the literacy and business awareness most of our businessmen in this line of business are in the age bracket of 45+ and the average literacy rate in this category is 38-46% and if you know what the definition of literacy in Pakistan is you'll know what the real problem is.
Second is knowing what quality the competition is producing for that you one needs to workout whom to target wallmart, JC Penny, macys, Gap, Broadway or Jermyn street (Mass market, high end market).
Then approaching those in an intelligible way with proper sample of equivalent or better quality in a competitive price oh did I mention an invitation to visit the production unit where the worker are being treated humanely and have decent work environment.
Bangladeshi and Indians are far ahead of us in these areas, but like I said earlier, I have faith in the competitive nature and perseverance of our people. Some of the industrialist in khi, lahore and faisalabad who have invested in their children education, knowledge and worker are making headway in this market.
Suiting we are doing pretty good, if you know lawrencepur does contract stitching for whom, zeitgeist does for whom, karim block lahore is famous for what, it is the shirt stitching we need to really get into but things are improving in that area.
