"As soon as requisitions for release of advertisements are received from various Ministries and Departments,DAVP will prepare a suitable media list keeping in view the objectives of the client Ministries/Departments, the contents, target audience for the advertisement and availability of funds in consultation with the client Ministries/Departments.The media-list, if any prepared/ suggested by the client Ministry would be suitably modified by DAVP to conform to the Government’s policy without compromising the objectives of the proposed advertisement."
The DAVP is answerable to the public and the courts to show that it dropped these newpaper on the grounds that it would have otherwise compromised on the objectives of the proposed advertisement. It cannot drop them for any other reason.