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India’s Mahindra to set up agro-machinery assembling plant in Bangladesh

Black_cats

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India’s Mahindra to set up agro-machinery assembling plant in Bangladesh


INDUSTRY
TBS Report
12 January, 2021, 10:25 pm
Last modified: 12 January, 2021, 10:37 pm

It is also interested in creating trained manpower to make machineries popular at the marginal level

Mahindra and Mahindra Limited, an Indian Agro-machineries manufacturer, will set up an agro-machinery assembling plant in Bangladesh.

The company managing director and CEO, Pawan Kumar Goenka, said this at a virtual conference with agriculture minister Mohammad Abdur Razzaque on Tuesday.

The Indian manufacturer will also take initiative to create trained manpower to make the use of machinery popular and facilitate its maintenance at the marginal level in Bangladesh.

The minister said the shortage of agricultural workers in Bangladesh is increasing day by day.

Agro labourers are moving to other sectors, including industry, from agriculture. As a result, the cost of labour is much higher and farmers are not benefiting from agriculture.

That is why the government is putting importance on mechanisation of agriculture, he added.

''We have provided combined harvesters, reapers and other agricultural implements for the farmers this year at 50-70% subsidy at a cost of Tk200 crore,'' he said.

He said under a farm mechanisation project worth around Tk3,000 crore, the government will provide about 51,000 agro machinery for the farmers.

The country's annual agro-machinery market size is around $1.2 billion which is growing at a rate of 10% per year. There are huge opportunities for India to invest in this huge market, the agriculture minister said.

Additionally, the Indian company is also thinking of giving loans to Bangladeshi farmers to buy high priced agro-machinery, he added.

''As there is a huge potential for mechanisation in Bangladesh, Mahindra is keen to invest here,'' the minister said.

Additional secretaries of the ministry Md Hasanuzzaman Kallol and Md Abdur Rauf, Bangladesh Agricultural Development Corporation (BADC) chairman Md Saidul Islam, Farm Equipment Sector president of Mahindra and Mahindra Hemant Sikka and its Bangladesh Country Head Robin Kumar Das, were, among others, present.
 
India's offer to industrialize Bangladeshi agriculture speaks volume of how India places Bangladesh as a priority.
 
India's offer to industrialize Bangladeshi agriculture speaks volume of how India places Bangladesh as a priority.

Well Mahindra is a common agri-machinery brand (though still low-end) in the US.

Some of their parts and stuff is even sourced from China. Outside India they are a global brand. They see this chance to establish presence in Bangladesh as maybe setting up an early beach-head.

In Bangladesh Japanese and Korean agri-brands like Yanmar, Kubota and Doosan have established markets for the last two decades because of Govt's agro-subsidies, especially for high end automated items like rice reaper- thrashers.

Low end is mostly Chinese power tillers of various sizes, and smaller Chinese tractors, used by subcontractors who will till a plot for a fee. Most equipment is not owned by farmers.

Sonalika is an Indian brand of low-priced tractor that is popular represented by ACI. They also supply many other agri brands like the popular Yanmar rice reapers and rice transplanters.

yanmar-ag600.jpg


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It'll be interesting to see how Mahindra places their product marketing, maybe in between these two price levels. They do not sell any rice reapers or transplanters as far as I know. Only tractor-line which they are pretty good at, which also double as lightweight construction machinery.

Mahindra will be following Tata and Ashok Leyland to Bangladesh as local assemblers. This will establish some ToT and increase the skill base of assembly locally. I can also assure you that the Chinese brands won't be very far behind.

How about Pakistani tractor assemblers? They'd find a good market locally too, I'm sure.
 
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