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Baygon To Remove ‘No 1 In Pakistan’ From Ads

Baby Leone

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Aug 25, 2011
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The Competition Commission of Pakistan (CCP) has termed the slogan ‘No. 1 in Pakistan’ used by Baygon in advertisements as false, deceptive and misleading. The CCP disposed of the show cause notice issued to SC Johnsons & Sons, manufacturer of Baygon, on Monday following assurance by the company that the slogan will be withdrawn from its marketing campaign within the next ten days, says a statement issued by the CCP. The issue was taken by the anti-trust watchdog after a complaint was lodged by competitor Reckitt Benckiser Pakistan Limited, manufacturer of Mortein, alleging that SC Johnsons & Sons’ recently launched marketing campaign through print and electronic media is deceptive and misleading. [Source: The Express Tribune]

---------- Post added at 01:06 PM ---------- Previous post was at 01:04 PM ----------

Why all this companies want to be No 1 in Pakistan recently juts saw the ads of Colgate saying No 1 toothpaste in Pakistan & recently Pepsodent with having some bollywood actor sharukh khan having an ad in which they say pepsodant better than the No 1 tooth paste in Pakistan...:D
 
This is unfair trade practice. Similar ads have been challenged in India, but they always find some way.


may be we becomes fool so easily thts why they do tht....

In Pakistan its not easy to declare yourself No 1 without any proofs & if u do this things happens...

---------- Post added at 01:17 PM ---------- Previous post was at 01:16 PM ----------

Old marketing techniques.

Most customers also swallow this.

Good move to challenge such claims.


but look the challenger is the compititor...:D
 

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