Alibaba sells cement online: the largest order is 998,000 tons!
2019-01-02 09:05:23
https://www.toutiao.com/a6641699303305773582/
Cement Network Correspondent News: On December 27, 2018, at the "2018 China Industrial E-Commerce Conference", Wang Hai, Vice President of Alibaba Group, shared the theme of "Industrial E-Commerce: Promoting Digital Transformation of Manufacturing Industry". He said that the upgrading of consumption and industrial upgrading have promoted each other, and the Internet is expanding from the consumer sector to the industrial sector.
Wang Hai mentioned that many companies in the procurement field have begun to use the platform to make purchases more sunny, more transparent and more efficient. Alibaba 1688 on the platform of the whole large enterprise procurement, China Railway, Tiejian, China Tobacco, Shenhua, COFCO, Wanhua, Dow, Zhengda, etc. began their business procurement business on the Alibaba 1688 platform. For example, the heaviest transaction on the platform is 989,000 tons of cement concrete, the longest is 79,800 meters of cable, the most transaction is 542,000 welded porcelain rings, the most expensive transaction is 155 million yuan of electronic elements Device. He said that the Alibaba platform began to allow real corporate procurement to truly reach China's best suppliers in an open and transparent market environment, helping them to achieve cost reductions in corporate procurement.
Wang Hai's speech record
Wang Hai, Vice President of Alibaba Group
Distinguished leaders and distinguished guests, I am very pleased to have the opportunity to share with you the experience and thinking of our digitalization and our entire industrial e-commerce on behalf of Alibaba.
First of all, I want to let everyone feel how digital is changing our entire life, changing our work, and changing our world. There are several sets of data here. The first set of data is that there were 1.04 billion parcels produced in Tmall Double 11 this year. The 1.04 billion parcels can reach shoppers within a week. How does Alibaba use digital technology to change the express and logistics industry, so that most of the 1.04 billion packages have been placed in the warehouses closest to consumers before they are actually sold out, so we can guarantee that we are in a very short time. Time allows China's entire express delivery industry to quickly fulfill the massive orders generated by the double 11.
The second one is our 1688 Amoy factory. We carry out digital transformation in a typical small garment processing factory in China. We use cloud computing, edge computing, AI technology and camera to scan 130 million times a day in the entire production line. Digital computing in the cloud and local, let our production line, capacity data network, help small garment factories and retail end to achieve greater efficiency in production and marketing synergies.
The third is our cross-border of 1688. We know that China is the source of the world's supply chain. So on 1688, we have 50 million Chinese-sourced supply chain goods being digitized and passed through 500,000 cross-border international retailers. Bringing these Chinese digital goods to the world's retail platforms and bringing them to consumers around the world is a change in our digitalization.
The fourth is Alipay 238 days, what does this mean? I used Alipay to work and live my own life for 238 days. Whether it is eating, staying at a hotel, taking a taxi, or taking the subway, all related work can be done through Alipay. I can completely make a digital wallet.
The fifth is that the online procurement rate of corporate procurement has reached 2%. We have also seen that many pioneering companies have begun to digitize their corporate procurement. Every aspect we see, including our lives, our work, and the way we work in our business are all digital.
We also see that the digitalization that everyone feels begins with the consumption of the Internet. In fact, our consumer, server, sales, marketing, distribution, and supply chain, manufacturing and procurement departments are actually doing Digitizing. Many of the companies on the platform with Alibaba are actually rapidly digitizing the entire industry chain and all the key elements of the entire commercial link.
For example, our server, starting with the digital robot such as Ali Xiaomi, let our Tmall double 11 business traffic, customers dozens of times or even hundreds of times more than usual, his service staff is reduced, he can serve at the same time More users, and have a very strong relationship with these users.
We also see the sales side, which allows the entire retail enterprise to make the business all over the country overnight, and even the whole world is digitally changing the business operation of the enterprise and the sales method of the enterprise. We see that all the companies on the marketing side can be closer to the market, closer to the users, users can be away from him, user preferences, market changes, user touch, user recall, user wake-up, all with the user The way of contact and operation have become digital.
We also see that all channel systems are being digitized. We started to look at the channel, not only did we sell the goods, but as a brand enterprise, as a production company, we did not sell the goods through channels, but we knew where each piece of goods was sold and ultimately Which market is sold, everything is traceable, recordable, and analyzable.
We also saw the entire production design, just like how to make the digital transformation of the factory production line just now, and the synergy between production and sales is higher. At the same time, we found that many companies have begun to use the previous services from sales to distribution, marketing, because they have enough understanding of the market, because they are close enough to the customer, they begin to contact the digital production results, and start to send the whole new product, and create new products. More targeted, the manufactured goods are the goods that the market needs. The manufactured goods are the goods that customers need, the inventory will be less and less, and their manufacturing cycle and new product release cycle will be shorter and shorter. These are digital. Bring the whole effect.
At the same time, we also see the procurement side of the enterprise. More enterprises have begun to use the power of digitization to be more transparent and transparent, and they are able to have a very high efficiency. This is in Alibaba, and we are practicing together with our vast merchants. The end-to-end digital evolution of the server, server, sales, marketing, distribution, supply chain, manufacturing, and enterprise procurement.
Especially in the last one or two years, we have seen that the traditional industrial, industrial and industrial brands are particularly active in the process of digitization, especially fast, and somewhat beyond our imagination. We used to think that the fields of industry, chemical industry, electricity, and electrician should be relatively traditional. There is a gap in the digitalization of our consumer goods in e-commerce. In fact, industrial brands and industrial fields have been very fast in the past two years, 1688. From the industrial market established in August 2017, more than 6,000 brands have settled in just over a year, and began to do four digital construction: digitization of goods, digitization of services, digitization of transactions and marketing. Digitizing. All industrial companies are entering the digital world at a faster rate and at a greater pace.
Therefore, we have seen the top 10 brands in the chemical industry, and the three giants of BASF, Dow, and electrical appliances have settled in. Our hardware tools and personal protection are also very fast entering the entire digital track, so we see The e-commerce and industrial digitalization of the entire industry is in full swing. After these industrial enterprises came in, how did they realize the benefits that digitalization brought to themselves? We see companies like ARKEMA. In fact, they say that the platform helps us break through the traditional offline channels, establish information barriers, directly face the customers in the long tail market, and learn which customers are buying, they really go in. It is closer to the market, closer to customers, and closer to market demand. This will also bring them a lot of thinking, will speed up their innovation, from packaging innovation, marketing solutions innovation, to technical specifications, new product development innovation, because closer to the market, closer to customers So it will renew new energy of innovation.
These chemical companies have undergone significant changes since they entered the industrial platform and industrial market of 1688. The first one is BASF. It has a paint that is used on high-end cars, but he is very surprised to find out who the buyer came over on this platform. The toy manufacturer of the Black Warrior of Star Wars began to use it at the high end. The paint on the car is used on high-end toys, even on high-end stereos. So for the brand, I found out that this product actually has more new industries. I don’t need to know it. I know that his products can enter a new field, and customers in new fields are very urgent. Looking for such a solution.
SOLVAY, STANLEY is the same, because e-commerce, so that the brand is closer to the customer, used to build a channel system to sell things, do not understand the market, customers, very far from the customer, but really will find on this platform It turns out that there is a very large demand in the world. The world is changing, the demand is changing, and customers are always looking for you.
Many brands have been working in the Chinese market for many years, but when they went to the platform, they really found that 70% of the customers were not touched by them before. They were always looking for them, but they could not find them. When they are doing sales digitalization and marketing digital transformation, they find that there is a huge market waiting for them. They will also learn more and more things from customers. This is the power of innovation brought about by digital transformation.
We have also seen that many pioneering companies in the field of corporate procurement have begun to use the platform of corporate procurement to make their purchases more sunny, more transparent and more efficient. Alibaba 1688 on the platform of the whole large enterprise procurement, we saw the procurement of large enterprises, China Railway, Tiejian, China Tobacco, Shenhua, COFCO, Wanhua, Dow, Zhengda, etc. began to carry out their Alibaba 1688 platform. Corporate procurement business. They began to form a very close relationship with the 1 million suppliers on the Alibaba platform, and began to let real corporate procurement truly reach the best suppliers in China in an open and transparent market environment, helping them to reduce the cost of corporate procurement. Improve efficiency. We saw that the heaviest transaction on the platform was 989,000 tons of cement concrete, the longest was 79,800 meters of cable, the most transaction was 542,000 welded porcelain rings, the most expensive transaction was 155 million yuan. Electronic Components. Throughout the 1688 large enterprise purchasers and our online merchant banks, the B-type payment, check, and all these systems can help companies make procurement more efficient and efficient.
A few typical examples, the overall procurement efficiency of Hunan Zhongyan increased by 60%, the cost was reduced by 20%, and green paperless procurement was realized. The China Railway Fourth Bureau, because it has projects all over the country, so with the help of Alibaba 1688 The platform for large procurement, no matter which city or region the project occurs in, in the 1688 large enterprise procurement platform, it can quickly find those suppliers that he can match, closer to him, and unify procurement and unification on this platform. management. Since the China Railway Fourth Bureau has used the 1688 large enterprise procurement platform, a total of 7.1 billion purchases have occurred. The last one is Wanhua Chemical, which is also our typical chemical company. He started to work with the 1688 platform to build an end-to-end, enterprise-wide, all-brand, all-digital, full-process enterprise procurement platform.
Finally, I am thinking, we have always mentioned B2C, C2C, B2B, but we believe that in the future, under the full integration of the entire manufacturing and service industries, the entire data link will be all-pass, we will definitely go to C2B, all The manufacturing industry will be very closely integrated with the service industry. All manufacturing industries will know who they are making goods for, how to make products that are truly competitive in the market, how to use the market, and use data to make their manufacturing capabilities and competitiveness. Continue to strengthen.
We believe that from the service, sales, marketing, supply chain, production design and the full digitization of the entire procurement side, and the digitization of all commercial factors, we will usher in the great synergy of the entire industry chain, and will also usher in the real efficiency improvement of the manufacturing industry. In the era of increased competitiveness, I believe that the future manufacturing industry must be a data-driven manufacturing industry. I believe that the future manufacturing industry must be a manufacturing industry closer to the market and closer to customers. I believe that the future manufacturing industry will definitely It is a faster, more efficient, and more innovative manufacturing industry.
